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Nov 27

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

British luxury car brand Jaguar just launched a new rebrand and it's sparking some controversy online because of how radically it moves away from the very recognizable...
Read More about The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

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Southwest vs. United: Why Authenticity Wins, Even In TV Advertising

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The World Business Forum Highlights The Power Of Passion

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Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

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Can Hulu Crack The Code On Social TV?

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9 Ways For Luxury Brands To Use Social Media

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Sep 17

Burger King's School Of Endorsements

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Sep 15

The 5 Big Myths Of Social Media

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Sep 07

Jay Leno And The End Of The Mass Broadcasting Era

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

November 27, 2024

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Why Do Most People Hate the Sound of Their Own Voice?

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Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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