The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The Scary Future Of Media Consumption And Other Non-Obvious Insights

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Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired

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The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights)

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How To Pause The Internet (And Other Non-Obvious Insights)

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4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights

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What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

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The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)

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Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future

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Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars

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Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad

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Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

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Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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