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The Non-Obvious Insights Blog.

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Be More Interesting Since 2004.

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Jan 10

Want To Help LA? Curb Your Schadenfreude

A billionaire posted a desperate tweet asking for private fire support to save his home … and he was attacked for it. Turns out this particular...
Read More about Want To Help LA? Curb Your Schadenfreude

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Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea

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Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League

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Jan 06

5 Ideas From CES 2017 That Should Get You Excited

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Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

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Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy

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Dec 09

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

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Dec 09

The 15 Best Business Books Of 2016 | Non-Obvious Book Award Winners!

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Nov 25

How To Avoid Getting Burned Out And The Most Important Thing To Buy (And Not Buy) This Black Friday

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Nov 18

How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

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Nov 11

Cocktail Flavored Detergent, How Drones Affect Ownership and The Neuroscience of Trump’s Victory

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Nov 04

4 Stories That Explain The US Election (No Matter Who You Hate) & Other Non-Obvious Insights

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Oct 28

Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Want To Help LA? Curb Your Schadenfreude

January 10, 2025

The Long Game of the Kardashians May Be Smarter Than You Think

January 9, 2025

Will Facebook Become a Sad AI-Dominated Graveyard in the Coming Year?

January 8, 2025

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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