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22 2026 January
Social Media Followers Have Never Mattered Less
There’s a mind-bending conclusion that many social media industry analysts are now exploring: your follower count doesn’t matter. According to a recent article in TechCrunch,...
Read Now15 2025 December
The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling
The theatricality was on full display for Chanel’s annual Métiers d’Art show as they took over a decommissioned New York Subway station subway station beneath Bowery on...
Read Now11 2025 December
Apple Finds the Wrong Way to Measure Innovation
The iPhone Air is a sales disaster with some media outlets reporting “virtually no demand.” The latest Samsung S25 is also facing disappointing sales results....
Read Now10 2025 December
The AI Data War in Retail Is Just Getting Started. Lessons from Black Friday …
The last two weeks were the biggest sales week for many online retailers as the Black Friday and Cyber Monday deals all took over. I...
Read Now09 2025 December
The Non-Obvious Book Awards Longlist Announcement …
After months of deliberation, entries and reading – our team has selected the Top 100 Non-Fiction books of 2025. You can see the full list...
Read Now08 2025 December
How the Breakers Might Make Everything Better … Just After They Destroy It
Back in the year 2000, I remember driving to a client meeting on the streets of Sydney and sitting in the car outside their office...
Read Now05 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 9. Lego Star...
Read Now04 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 7. Delayed Gratification...
Read Now03 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 5. Montblanc Digital...
Read Now02 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 3. The U.S....
Read Now01 2025 December
The 2025 Non-Obvious Holiday Gift Guide
This week, you’ll see my annual Non-Obvious Holiday Gift Guide with a few products that caught my eye throughout the past year. As I share...
Read Now27 2025 November
Math Skills Are Plummeting. Can Testing Reverse the Trend?
Across the US, there are students bound for college who are below a middle school level with basic math skills. For years, the criticism of advanced...
Read Now26 2025 November
Why Young People Have Nostalgia for a Time Before They Were Born
Here’s an oxymoron for you: people are using AI generated images to evoke the nostalgia of the 90s—the last human decade without ubiquitous technology. This idea...
Read Now25 2025 November
The Non-Obvious Book of the Week: The Trend Forecaster’s Handbook by Martin Raymond
As the end of the year nears, I’m thinking about trends and big picture ideas from the year. Though I no longer produce my annual...
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