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Dedicated To Helping Readers
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Since 2004.

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post thumbnail for Social Media Followers Have Never Mattered Less

22 2026 January

Social Media Followers Have Never Mattered Less

There’s a mind-bending conclusion that many social media industry analysts are now exploring: your follower count doesn’t matter. ​According to a recent article in TechCrunch,...

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post thumbnail for The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling

15 2025 December

The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling

The theatricality was on full display for Chanel’s annual Métiers d’Art show as they took over a decommissioned New York Subway station subway station beneath Bowery on...

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post thumbnail for Apple Finds the Wrong Way to Measure Innovation

11 2025 December

Apple Finds the Wrong Way to Measure Innovation

The iPhone Air is a sales disaster with some media outlets reporting “​virtually no demand​.” The latest Samsung S25 is also facing disappointing sales results....

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post thumbnail for The AI Data War in Retail Is Just Getting Started. Lessons from Black Friday …

10 2025 December

The AI Data War in Retail Is Just Getting Started. Lessons from Black Friday …

The last two weeks were the biggest sales week for many online retailers as the Black Friday and Cyber Monday deals all took over. I...

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post thumbnail for The Non-Obvious Book Awards Longlist Announcement …

09 2025 December

The Non-Obvious Book Awards Longlist Announcement …

After months of deliberation, entries and reading – our team has selected the Top 100 Non-Fiction books of 2025. You can ​see the full list...

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post thumbnail for How the Breakers Might Make Everything Better … Just After They Destroy It

08 2025 December

How the Breakers Might Make Everything Better … Just After They Destroy It

Back in the year 2000, I remember driving to a client meeting on the streets of Sydney and sitting in the car outside their office...

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post thumbnail for The 2025 Non-Obvious Holiday Gift Guide

05 2025 December

The 2025 Non-Obvious Holiday Gift Guide

Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 9. Lego Star...

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post thumbnail for The 2025 Non-Obvious Holiday Gift Guide

04 2025 December

The 2025 Non-Obvious Holiday Gift Guide

Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 7. Delayed Gratification...

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post thumbnail for The 2025 Non-Obvious Holiday Gift Guide

03 2025 December

The 2025 Non-Obvious Holiday Gift Guide

Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 5. Montblanc Digital...

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post thumbnail for The 2025 Non-Obvious Holiday Gift Guide

02 2025 December

The 2025 Non-Obvious Holiday Gift Guide

Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 3. The U.S....

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post thumbnail for The 2025 Non-Obvious Holiday Gift Guide 

01 2025 December

The 2025 Non-Obvious Holiday Gift Guide 

This week, you’ll see my annual Non-Obvious Holiday Gift Guide with a few products that caught my eye throughout the past year. As I share...

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post thumbnail for Math Skills Are Plummeting. Can Testing Reverse the Trend?

27 2025 November

Math Skills Are Plummeting. Can Testing Reverse the Trend?

Across the US, there are students bound for college who are below a middle school level with basic math skills. For years, the criticism of advanced...

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post thumbnail for Why Young People Have Nostalgia for a Time Before They Were Born

26 2025 November

Why Young People Have Nostalgia for a Time Before They Were Born

Here’s an oxymoron for you: people are using AI generated images to evoke the nostalgia of the 90s—the last human decade without ubiquitous technology. This idea...

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post thumbnail for The Non-Obvious Book of the Week: The Trend Forecaster’s Handbook by Martin Raymond

25 2025 November

The Non-Obvious Book of the Week: The Trend Forecaster’s Handbook by Martin Raymond

As the end of the year nears, I’m thinking about trends and big picture ideas from the year. Though I no longer produce my annual...

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