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Rohit Bhargava 
The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led company … to enhance its omni-channel capabilities.” At the same time, the company has promised to retain agreements with independent sales consultants, who “remain a core part of the company’s … Read more
Nearly twenty years ago, Franklin Leonard started publishing his Black List which collected “an annual survey of Hollywood’s best unproduced screenplays.” The goal was to help undiscovered projects find funding and backers. More than 400 of the forgotten works on his list were eventually produced, including blockbusters like Slumdog Millionaire and The King’s Speech. His efforts have … Read more
The Japanese anime series One Piece just hit its milestone 25th anniversary and has run for more than 1,000 episodes. The show has become a worldwide phenomenon and is the most popular manga comic story of all time based on sales, with a Guinness World Record to prove it. One interesting secret of its success … Read more
How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield is challenging their customers to do that and rewarding 100 winners with $1000 each if they can do it. The campaign’s website describes the intention of the campaign like this: It’s election … Read more
For those of us who love poetry, it really can lift your mood or shift your perspective in a way other written words can’t. Now there’s a place that is offering it literally as a prescription for that effect. The Poetry Pharmacy is a two-location concept in England that is currently looking for a part-time barista and … Read more
Fresh from hours of pundit cross examining and dissecting the first (and probably only) Presidential debate between Kamala Harris and Donald Trump, it’s hard to imagine a timelier read than Dan Lyon’s modern classic STFU all about why we might all be better off if we could just get better at staying silent: Learning to … Read more
Reporter Kevin Roose is dealing with a unique problem … AI chatbots hate him. It’s all thanks to an article he wrote back in February 2023 which was focused on the “death” of Sydney—the name that Microsoft had chosen for the AI chatbot they created and paired with their Bing search engine. The article was … Read more
How can you encourage kids to get outside and off their devices? With a book that can only be read outside! Brazilian food brand Fruitella recently launched a campaign featuring a new book that parents can order which has “retro illustrations” and sun-activated ink so that you need to be outside in order to read it. … Read more
Per My Last Email: Witty, Wicked and Wonderfully Weird Workplace Words and Phrases by Stephanie K. Wright If you’ve ever felt surrounded by wallydrags (feeble or worthless people) or been forced to work for a numpty (a flat-out fool), this book has the antidote. Writer Stephanie K. Wright promises to “reinvigorate your vocabulary” with this fun collection of forgotten … Read more
Kantor has a new research summary out about their latest insights into the future of alcohol and there are some surprising takeaways. The report starts with the growing trend of the “sober curious” and explores the popularity of zero-proof drinks as part of a “lifestyle choice” to avoid alcohol. This alcohol-free shift has been causing a lot … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
