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Rohit Bhargava 
When I was a kid and we would travel to India, all the taxis looked the same. The model that dominated back then, and for decades before and after was the Ambassador—alternately described as “virtually indestructible” and voted “the world’s best taxi.” Despite the fact that the factory making them operated from the 50s until closing in 2014, … Read more
The Chicago White Sox are having a historically bad season. Like, a season that could be the worst in the history of baseball. It’s so bad even their own social media team is forced to find a way to make the situation slightly better for fans by tweeting entertaining game summaries after losses, like “FINAL: the other … Read more
As part of our Olympics trip this summer, we made a side visit to Lyon and drove across the border to Switzerland. Driving in Europe, one thing that became immediately clear is that drivers there understand the concept of a passing lane. In most places across the US, this seems to be a concept that … Read more
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the misinformation baked into many of these supposed “cures.” The effects of some can be relatively innocent, like suffering through drinking more glasses of celery juice than necessary. Other online health … Read more
Alchemist restaurant in Copenhagen is the creation of famous Danish chef Rasmus Munk. Like many similarly exclusive Michelin-star worthy dining experiences, there’s a 10,000-person waiting list for a spot at Alchemist and the meal itself will run you $800 per person for 40+ inventive courses. What’s different about this experience is just how committed he … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
Sometimes a good roundup post is exactly what you need to give you a new perspective on work. That’s what this compilation from the team at Pocket did for me as I read this fun list of “jobs you didn’t know existed.” Professional mermaids, mountain bike trailer builders and falconers all made the list – and there … Read more
In 2013 the inventor of a viral gaming app did the unthinkable. His name was Dong Nguyen, and he was the developer who created the popular game Flappy Bird. The game had taken over culture in a matter of months and was quickly getting attention for extensions like a movie, tv series and plenty more. … Read more
This is the best kind of book about important questions. One that doesn’t preach or try to convert with the answers, but rather focuses on how to ask the questions with empathy … and to really listen to the answers. Should you call someone Black or African American? Is there a difference? When the author … Read more
Across London this week, people have been encountering an unusual sight. Statues of famous men are adorned with wraparound baby carriers filled with dolls. The exhibits are part of a campaign from non-profit Dad Shift to get the UK government to pass legislation allowing for greater paternity leave for new dads (the UK has the worst … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
