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Rohit Bhargava 
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and obsessed over every word in every section to share the insights as succinctly as possible without losing the nuance of all the research we had amassed from ten years of … Read more
I spent four years in a place that acclimatizes you to believe there is nothing strange about having a Diet Coke for Breakfast. I’m speaking, of course, of my time living in Atlanta doing an Undergraduate degree at Emory University which is sometimes known, thanks to it’s large endowment from the brand, as “Coca-Cola University.” … Read more
Hollywood and just about any other creative industry is filled with success stories of people to took big risks to find that “performance of a lifetime.” To some degree, these are what make awards like the Oscars so watchable. That actor who lost (or gained) 50 pounds in service of a great role, or the … Read more
Award-winning journalist Eric J Scholl published a story this week where he deconstructs Jonathan Swan’s interview with President Trump. As he notes in the article, the most powerful thing about the interview is how Swan fact checks the President DURING the interview and refutes his false claims in the moment. As Scholl writes: “If you can … Read more
There are many things these days that might make you want to scream out loud – but it’s not always easy to find a place to do it. Now, in a timely new campaign for Iceland tourism, you can send your most heartfelt scream to them and the Icelanders will release that scream in nature for … Read more
The Tokyo Olympics was scheduled to be happening this week and I was planning to be there. I’m a big Olympics fan so this week I can’t help but think about all the athletes who trained for years only to have their big shot delayed. What I didn’t consider, until reading this article, was that the … Read more
Last year in I wrote about a story from WIRED about the unexpectedly real sense of loss that many owners of the Jibo robot were feeling when its parent company announced they would no longer be supporting the social bot. Now another company has acquired the rights and patents to Jibo and have plans for a bold … Read more
By now, events going digital is not really big news – so you might wonder why I’m singling out this week’s announcement from CES. When the world’s largest tech conference goes virtual, that’s a different magnitude. More importantly, the announcement coming six months before the event will offer plenty of runway for every exhibitor and participant … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
