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Rohit Bhargava 
I’m just a few days away from my oldest son graduating from high school, and so I’ve been thinking a lot about graduation advice. A few years ago, I recorded a series of videos for Georgetown University sharing some of my best advice for grads inspired by my book Always Eat Left Handed. As I rewatched the … Read more
Should people be allowed to wear whatever they want in order to be their authentic selves at work?
It’s finally time! After nearly a year of reading, debating, and curating … we are ready to announce the best non-fiction books of the year that we have selected to include on the 2021 Non-Obvious Book Awards Longlist. Our picks this year span every category of non-fiction, from self-help to investigative journalism to memoirs. For these … Read more
Yesterday was a big day. The biggest movie star in Hollywood released his book. We released ours too. They both have covers featuring commissioned art work from talented African-American artists, but seem very different in every other way. Ours is a work of non-fiction featuring the stories of more than a hundred entrepreneurs, storytellers, educators and activists. Will is … Read more
I live in Virginia. And I voted for the guy who lost. This morning, I received a short email from Terry McAuliffe. On the surface, it was a typical concession email thanking supporters for their efforts and promising to continue to “help move Virginia forward.” What struck me most is what it didn’t say. He didn’t vow to … Read more
Facebook is intentionally profiting off our anger. This week a whistleblower confirmed what many of us have suspected for years. The resulting backlash has been widely covered in the media and calls for more regulation on Facebook have been growing. Yet the one group most directly responsible for institutionalizing Facebook’s perverse engagement-at-all-costs mindset is noticeably silent. Where … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
