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Rohit Bhargava 
In a world where we spend a lot of time worry about disruptions that we can’t see coming, this whole week should be a reminder that there are some disruptions we clearly know are coming. So when they do happen, being unprepared is no one’s fault but your own.
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It’s bold, clever and deep in a way you don’t expect marketing to be.
Parking lots are an eyesore and steal livable space in many cities, yet they have always been treated as a necessary urban evil. But what about in ten years? Or twenty?
If debunking is proving something wrong after it has already been released, “prebunking” is the idea that you could prevent lies from being believed if you could warn people about the deception before it happens.
Clippy’s newfound popularity seems to reflect a hunger for the good old times when assistants might be annoying, but were also easily switched off and lived without. Unlike the ubiquitous voice assistants of today.
What if student loans had zero percent interest? This is the one solution that could actually solve the student loan debt crisis without creating ensuing resentment and backlash among those who don’t benefit from it because they either chose not to borrow for college or already paid back their loans.
Humanity may be close to having the power to bring back extinct species. They are calling it “de-extinction” and the company behind the effort, Colossal Biosciences, is known for speaking ambitiously about solving the “colossal” problem of extinction by bringing back animals such as the Wooly Mammoth within 5 years. Of course, the natural Jurassic Parkian question … Read more
Sometimes a deep dive into history is just what we need to appreciate how far we’ve come.
Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of layoffs. In response, people have been proposing a lot of solutions, from allowing journalists to unionize to firing or reducing executive pay. Every time I read a story about the … Read more
Just because a piece of information comes from a “credible” source, we don’t live in a world where any media source should be trusted blindly–no matter how credible they seem.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
