
04 2023 July
Extreme Pride in Being American Remains Near Record Low
A new Gallup poll released just in time for the 4th of July leads with the eye-catching headline that extreme pride in being American is at...
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03 2023 May
Are You Investing In Pointless Luxury?
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...
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06 2023 April
Discovering The Future Normal In Rio de Janeiro
Inside a quiet air-conditioned room on the bottom floor of a repurposed building on the Northern end of Rio de Janiero, a small group of...
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09 2023 March
How We Are Launching The Future Normal Everywhere At SXSW
Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show....
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12 2023 January
Welcome to the Era of Co-Writing … With Artificial Intelligence
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
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04 2023 January
CES 2023: The 25 Non-Obvious Inventions, Technologies and Ideas To Watch
Reporting from the trade show floor at CES 2023, here are some of my picks for the most non-obvious inventions to watch and why they are so interesting.
Read Now30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Read Now17 2022 November
The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
Read Now10 2022 October
California DMV Approves Usage of Pointless Digital License Plates
The problem is, this license plate doesn’t do any of the things that drivers would actually want from a digital plate. Like changing my plate number to ...
Read Now06 2022 October
Why Are Stories That Glorify Murderers So Popular?
An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn't intrinsically bad - but becomes that way through some sort of trauma.
Read Now29 2022 September
The Danger of Falling In Love With a “Petbot”
When you give your heart to technology, it's best to be prepared for the reality that just because it could last forever doesn't mean it will.
Read Now27 2022 September
The Inevitable Death of the “Golden Passport”
For years the European island nation of Malta has offered what many call the "Golden Passport" - an exclusive citizenship to Malta for wealthy donors who can afford the nearly $1M fee.
Read Now27 2022 September
Are Men Struggling More Than Women In Today’s World?
The path to a more equitable world means making it better for boys and for girls, not letting boys fall behind in school or otherwise. We all need to work together to create better men while removing the longstanding barriers to success for women.
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