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Rohit Bhargava 
There is a growing movement of people who believe that having children is unethical—which is known as antinatalism. A feature in Harper’s magazine this week explores what may be a growing number of people looking at all the “polycrisis” in the world and deciding that the logical conclusion is to advocate for bringing no more children into the … Read more
Two of the best-selling non-fiction authors from the past decade have both indicated they will skip the traditional publishing deals and choose to go with new hybrid publishing entity called Authors Equity for their next books. They have also taken a stake in the company. And it’s founded by the former CEO of Penguin Random House. This … Read more
In general, the idea of banning something that kids really want to do or use hardly ever works. Betting against the ingenuity of young minds is usually a losing wager. Yet the fact that the US House just passed a bill that could ban TikTok if it doesn’t separate from its Chinese parent company could actually work. … Read more
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react to beautiful branding in the health and wellness space. Mari Acupuncture Clinic engaged an agency to reimagine all their branding the result is absolutely stunning. It is easy to imagine a … Read more
Everything is connected. That’s what you might start thinking after reading this fascinating story about why eggshells are chipping more. During the avian flu, many farmers lost a lot of their chicken population and so hens are being kept “in production” for longer. Usually, a chicken makes it until about age 2 but today there are … Read more
Waze announced several “improvements” this week including the ability to warn you about emergency vehicles ahead, warnings for sharp turns coming up and alert you about which lane you should be in as you enter a roundabout. In other words, they have launched features to help distract drivers who are paying attention to the road to look … Read more
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might change your mind. It is the brainchild of thrash metal band Belushi Speed Ball and here’s a bit more about it: “Belushi Speed Ball has a cult following for its … Read more
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance … Read more
Yolk is a new app that lets people “communicate through items that you see” and some reviews suggest they might be forging a new method of communication in the process. Just signing up requires you to invite a certain number of friends. There’s no way to send a direct message or use any text. And … Read more
A long read last week from The Atlantic offered this viral headline – Why Americans Stopped Hanging Out. Around the same time, I came across a leisure study from a bunch of marketers about how people are spending less time at bars and pubs, even as they spend more time running marathons. All of it … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
