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Rohit Bhargava 
HBO announced they will now force people to wait four days before sharing on YouTube the highlights from Last Week Tonight with John Oliver. Of course, fans of the show online were pointlessly indignant. Their fury demonstrates exactly what the problem has become for most entertainment creators and news organizations alike online … people expect content to be … Read more
One of the most famous streaming media brands in the world is one that you may not have ever heard of. It’s called MultiChoice and they are the “king of content in Africa,” owning the #1 streaming platform on the continent known as Showmax. They dethroned Netflix last year for the biggest market share in Africa, … Read more
Boomers love wine, but that may not be enough to keep it flying high. A new report of sales figures from 2023 shows that spirits outsold wine for the first time in 45 years. Combined with a story I shared recently about how Gen Z is not drinking as much alcohol as previous generations, it seems … Read more
Last month my wife and I binge watched For All Mankind on Apple+. The show was highly original, smartly written and now that we’re done with Season 4, we are stuck waiting for a new season and we miss it. This is a familiar emotion for any of us who have gotten into a new … Read more
This past Wednesday was Valentine’s Day, and there were dozens of stories about love in one form or another. Collectively, these stories illustrated how there is a reevaluation happening now around love and how people are experimenting with new ways to find companionship, from AI girlfriends and boyfriends to polyamory experiments to automated dating. Here … Read more
Tech commentator Shelly Palmer offered a ringing endorsement of a new AI extension that can replace Google search called Perplexity.ai and so I decided to give it a try. Instead of a list of links, starting with promoted ads, the search results from Perplexity summarize what it finds on the web. Of course, I started by Googling (Perplexing?) myself. … Read more
The early reviews of Apple’s latest flagship metaverse-fueling headset are already mixed. Some say it “lacks polish and purpose” and dismiss it as “spectacular and sad.” More optimistic reviews called it a “revolution in progress” and it is at least delighting financial analysts who already believe it’s a “game changer” when it comes to the … Read more
The first time Robby Silk tried his luck at competitive sitting, he lasted only three hours in the Arizona heat. Several years later and during the pandemic, he completed his longest sit: 14 hours and 27 minutes inside Joshua Tree National Park in California. Since then, he has gone to far further locations to practice his extreme sport … Read more
There are parts of the world where the first thing that residents check on their phones when they wake up isn’t their email or the weather. It’s the air quality report and based on the numbers, they decide if they will go out that day or not. This isn’t a reality that most Americans or … Read more
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy a piece from Wired that digs into the misunderstood world of paid reviews and why it has become so prevalent across books, movies, hotels and just about any other experience that you can read … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
