How do you reinvent something as staid and traditional as the engagement ring? One jeweler in the UK had the bright idea to create this “Croc wedding charm” that is custom designed, uses flat back screws to ensure a secure fit, and starts at £1,790. In their words, “we love pushing the boundaries of jewelry … and we’re looking for fellow rule-breakers to create something completely unique and brilliantly bonkers!” I’ll admit my initial reaction to this was to dismiss it as yet another pointless way to extract money from newly engaged couples.
On the other hand, it is an ingenious way to offer a more unique talking point than your traditional engagement ring, which is in itself just a reason to talk about the fact that you’re now engaged anyway. So kudos to the entire JF crew for finding a viral way to rethink something as basic as the diamond engagement ring. Now all they have to do is figure out how to put it on slightly more stylish footwear than plastic sandals one writer memorably described as “a de facto option for birth control.”
The Crocs Engagement Ring Is Here for Couples Who Want to Stand Out (and Think Style Is Overrated)
