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IKEA To Sell Some Products Via Other Retailer Sites

It is sadly rare to see a brand that is truly great at self-disruption but IKEA is one worth watching. They made the bold announcement this week that they would pilot test shipping products via other retailer sites instead of only their own. Combined with its recent acquisition of TaskRabbit and their experimentation with augmented reality, the brand refuses to be complacent with profitable retail business and continually tries new ideas. At least with the retail pilot they can be assured of good SEO. After all, no one else can possibly own the top result for the “Fyrkantig.”

Read the full story on Fortune >

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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