Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Olympics Newsflash: Social Media Isn’t The Problem, YOU Are The Problem

OlympicSpoilersIt is just Day 5 of the "Social Olympics" and already social media has taken center stage in good and bad ways. For anyone who hasn't been as Olympics-crazy as me, over the past few days we have seen athletes thrown out of the Games for racist comments made on Twitter, Olympic level whining about tape delays from coverage in the US, people choosing to stay off social media in order to avoid spoilers, and indignation from social media believers about limiting social media usage by athletes in any way.

For all the complaints, though, here's a few facts to consider:

  1. Over the next two weeks, NBC will broadcast more than 5000 hours of LIVE competition online and on multiple television channels.
  2. Athletes are actually ENCOURAGED to use Twitter and social media to share their experience, as long as they don't promote brands or personal sponsors (which has led to a justifiable #wedemandchange uprising), but it certainly doesn't prevent them from sharing their excitement or real experience of the Games).
  3. Prime time in the US is still the time when the majority of working people have time during the week to watch the Olympics (even if it happens to be on a time delay).

Despite this coverage and access – many people are complaining about the many ways they feel the Olympics are being "ruined" by marketing, or social media, or NBC. Sure, some of the complaints are valid.  But what if none of these things are the real problem?  What if the real problem is you?

Well, maybe not YOU specifically – but "socially savvy people" in general. Socially savvy people are used to sharing every thought and impulse in real time. They expect content online to be free and always available. Everything must be open source, or else it isn't worthy of respect.

Sound familiar? You know people like this, I am sure. So do I. The problem is – their oversharing sometimes ends up poisoning all of our lives. Their desire to turn every one of life's moments into a status update means they may be missing the very moments they focus on capturing. Their steady stream of updates clog our life feeds and keep us from connecting with our more important but less active friends. The real danger of social media is the people who abuse it. It is no wonder some of the most respected people in social media are openly calling for an end to the nastiness with a single day of positivity in social media on August 14th.

So as the Olympics continue, instead of turning to social media as a convenient place to vent about your disgust for why swimming finals are broadcast on a time delay – how about following Athlete twitter feeds to read about their experience of the Games?  Or what about spending your lunch hour watching a great Olympic table tennis match on a live stream? 

The point is, there are plenty of ways to enjoy the global spectacle of the Olympics without spoiling it with your social media outrage and oversharing.  With the US Presidential election just a few months around the corner, why not save your criticism for the political ads and campaigns?  At least they deserve it.

7 thoughts on “Olympics Newsflash: Social Media Isn’t The Problem, YOU Are The Problem”

  1. This is a great article, and I totally agree with what you’re saying. Personally, I’ve found that social media helps me decide what prime time I actually want to watch later that night. I’ve been watching https://olympics.postano.com/ for all my Olympics happenings and updates.

    Reply
  2. Pretty nice post.. I was grateful to you for the following fantastic articles and and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!

    Reply
  3. This is a amazing content, and I definitely identify with what you’re saying. Individually, I’ve discovered that group public networking allows me choose what primary time I actually want to look at later that evening.

    Reply
  4. Wow great closing comment and twitter has done so much for people to get to know their favorite athletes. I think twitter and social networks have helped bring back the glory of the olympic athlete!!!

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message