PUBLISHED BY WILEY
The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
RECOMMENDED BY DEEPAK CHOPRA!How to become a trusted resource for consumers in a society of constant manipulation. People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. There is a real ROI to likeability, and exactly how big it is will amaze you.
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ABOUT THE BOOK
“How to become a trusted resource for consumers in a society of constant manipulation.”
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.
With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
REAL-WORLD CASE STUDIES
Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:
CASE STUDY
An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products
CASE STUDY
A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career.
CASE STUDY
A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years
CASE STUDY
A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships
FREE DOWNLOADS
A free excerpt, a sample chapter, a visual summary, and five bonus workbooks built around the book's five trust principles, all self-hosted and free to download.
A visual, behind-the-scenes summary of how the book came together.
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A companion workbook for the Relevance principle of the trust model.
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A companion workbook for the Unselfishness principle of the trust model.
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A companion workbook for the Simplicity principle of the trust model.
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THE FRAMEWORK BEHIND THE BOOK
The model distills five principles - Truth, Relevance, Unselfishness, Simplicity, and Timing - into a single memorable formula for becoming more believable in any relationship or role.
AUDIO BOOK
Prefer to listen? The audiobook edition is available now.
FOREIGN EDITIONS
The book is also available in translated editions.
EVEN MORE PRAISE
All 8 advance endorsements the book received, unedited and in full.
Being more successful in business and in life often require the same things. If you want to do both, read this book!
Author of THE SEVEN SPIRITUAL LAWS OF SUCCESS
Rohit Bhargava’s wise and wonderful book proves that your mother was right, after all: People respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace - and find success doing it.
Author of DRIVE and A WHOLE NEW MIND
A fascinating look at the unexpected science and power of likeability to sway our beliefs and decision making. I loved the idea behind this book!
Co-author of SWAY and CLICK
In this highly entertaining book, Rohit Bhargava proves just how important being likeable is to making a compelling argument. For anyone who needs to be persuasive, deliver a great presentation or just inspire anyone else-Likeonomics will help you do it.
CEO of Duarte and Author of SLIDE:OLOGY & RESONATE
Rohit has hit the nail squarely on the head in terms of showing how we can better work with others to improve our chances of success in all that we do. He demonstrates through real-world examples why being liked is so critically important. “Likeability” in the public affairs community, whether military or civilian, is critical to one’s success. If you can’t work and play well with others, no matter what your credentials, the results you hope to achieve will often be beyond your grasp. The views expressed are my own and do not reflect the official policy or position of the United States Army, Department of Defense, or the U.S. Government.
US Army
Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable, and as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended.
NY Times Bestselling Author of THE THINK BIG MANIFESTO
It’s true. Likeability matters. Rohit Bhargava brilliantly and succinctly explains why likeability and authenticity are central to creating a trustworthy brand. In a cynical world where people are looking for things and individuals they can believe in, “Likeonomics” is a roadmap for growing your business.
President of the Small Business & Entrepreneurship Council
Likeonomics explains the importance of great relationships and building long-lasting, enduring brands.
NY Times Bestselling Author of DELIVERING HAPPINESS and CEO of Zappos.com
BRING THIS THINKING TO YOUR STAGE
Rohit speaks on trust, believability and why being liked is a business advantage and not a soft skill.
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