Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories. The only problem is, their fun little cupcake idea was a trigger for some people with eating disorders and others were just annoyed at the unsolicited suggestion. The feature and backlash illustrate a common issue when it comes to product or feature design … the people who like it don’t care enough to tell you that, and the people who hate it complain so loudly that the idea dies without really having a chance.
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