03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now13 2007 March
SxSW, Nuclear Tacos, and Other Authentic Experiences
Last night I had nuclear tacos. You’ve probably never heard of them until last night, but as part of Mozilla’s BBQ event, the nuclear tacos...
Read Now08 2007 March
Introducing The Best Panel at Ad-Tech San Francisco
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now28 2007 February
Canon And The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist,...
Read Now23 2007 February
Learning from Blackberry's Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now19 2007 February
Blockbuster Poaches Netflix Customers with "President's Day Pardon"
Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize. Aside from technical innovation, they have...
Read Now18 2007 February
IdeaBar: The Secret Menu Item
There is a restaurant at the Hard Rock Cafe in Las Vegas called Mr. Lucky’s 24/7. As the name suggests, it’s open all the time...
Read Now16 2007 February
Read This Before Sending Free Stuff to Bloggers …
Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what...
Read Now12 2007 February
10 Secrets of Successful Online Community
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event...
Read Now05 2007 February
IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from...
Read Now01 2007 February
The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...
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