24 2025 July
The Coming GLP-1 Buying Shift That’s Causing Brands to Panic
The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...
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28 2025 April
Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle
Claiming that a product is the world’s most ___________ is the most common marketing gateway to empty hyperbole that is sure to inspire plenty of...
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09 2024 September
3 Insights About the Future of Alcohol
Kantor has a new research summary out about their latest insights into the future of alcohol and there are some surprising takeaways. The report starts with the...
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21 2024 February
Decline of Wine? Spirits Attract Celebrity Partners and Outsell Wine for First Time in 45 Years
Boomers love wine, but that may not be enough to keep it flying high. A new report of sales figures from 2023 shows that spirits outsold...
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07 2024 February
New Program at Supermarkets Will Use Facial Scanning to Check Age
Welcome to a case study on why facial scanning is a bad idea. Supermarkets in the UK have been experimenting for the past year with...
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25 2023 November
Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants
In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now08 2018 March
SXSW Top Trends, Predictably Dumb Companies And Disturbing Problems With Ride Sharing
In this recap, there are many stories of companies behaving badly, stupidly or with evil intent. United airlines replaced their employee bonuses. BrewDog launched a...
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