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post thumbnail for Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

23 2016 December

Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals,...

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post thumbnail for Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy

16 2016 December

Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy

First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for Yoga Backlash, IMAX Announces VR Centers & How To Get Verified On Twitter

14 2016 October

Yoga Backlash, IMAX Announces VR Centers & How To Get Verified On Twitter

The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but...

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post thumbnail for How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip

23 2016 September

How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of...

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post thumbnail for 5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

15 2016 July

5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that...

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post thumbnail for 4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights

10 2016 June

4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates...

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post thumbnail for Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars

12 2016 May

Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this...

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post thumbnail for Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

29 2016 April

Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...

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