12 2010 April
5 Marketing Lessons From Jamie Oliver's Food Revolution
I used to dream of a good marketing TV show. Not one that makes the world of marketing into a scripted drama, like Mad Men....
Read Now29 2010 March
Marketing To The Sadly Underappreciated Email Inbox
Every morning I do something which you will probably find surprising for a marketer: I unsubscribe to emails. More than that, I actively block senders...
Read Now02 2010 March
Marketing In India: Do Celebrities Really Matter?
Last week I had the opportunity to travel to Bangalore for a Brand Summit event that featured many marketers, communicators and even a Bollywood star...
Read Now25 2010 February
Jobs That Will Be Replaced By Social Media
Social media is not a robot. In fact, there could hardly be a more opposing idea to social media than that of robotic automation. I...
Read Now22 2010 February
What Does Chacha Mean To You? (The Power Of A Name)
If you are not Indian, chances are when I say Chacha you will think of a type of latin dance. Although it is technically called...
Read Now08 2010 February
The Emasculated Man, Super Bowl Ad Themes & 5 Best Strategic Ads
For several years now, I've taken the slightly different approach to doing a recap post of Super Bowl ads and instead of focusing on which...
Read Now06 2010 January
What Vegas Can Teach You About Marketing
In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when...
Read Now18 2009 December
What Do YOU Want On Fridays? (A Live Poll)
So today is the last Friday before many people in the US head out for a holiday (including myself) and over that time I am...
Read Now20 2009 October
Do You Know Someone Who Loves Your Brand?
For years in the automotive industry, marketers have known that getting someone to actually purchase a car depends on much more than the features and...
Read Now19 2009 October
Rural Audiences Say Size (Of Packaging) Matters
There was an interesting story recently in the Wall Street Journal talking about how computer manufacturers are heavily pushing into rural parts of China to...
Read Now07 2009 September
Jay Leno And The End Of The Mass Broadcasting Era
Tonight On September 14th at 10pm EST in the US, a new experiment in television will take place that is both a sign of the...
Read Now31 2009 August
Your Competition Isn't About What You Sell
This may come as a surprise, but your competition is not based on who sells the same thing you do. In fact, often it's not...
Read Now27 2009 August
TurboBasters, Folding Guitars and Business Lessons From Shark Tank
During the brief fleeting time when The Apprentice used to be great, it was about business. Reality television, at its core, is typically about showcasing...
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