01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now12 2007 February
10 Secrets of Successful Online Community
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event...
Read Now06 2007 February
The Future of Online Communities: A Panel and a Poll
This coming weekend, I will be moderating a panel during Community Next, a very interesting day long event focused on the evolution of online communities. ...
Read Now05 2007 February
IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from...
Read Now01 2007 February
The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...
Read Now31 2007 January
Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings
As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing...
Read Now22 2007 January
Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote...
Read Now16 2007 January
R-E-S-P-E-C-T: The Secret of Success for "24"
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season...
Read Now12 2007 January
Airport Security Bins and 10 Other Spots We Need Advertising
Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport. Despite fears that...
Read Now09 2007 January
Are you Going Beyond Tabasco?
I like my food spicy. The problem is, for most restaurants – it just doesn’t pay to make food really spicy. If it is, a...
Read Now04 2007 January
Social Media and the Enterprise: A Podcast Interview
Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website. The topic was...
Read Now02 2007 January
The Metropolitan Opera's Big Marketing Experiment
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan...
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