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The dangerous thing about expectation is that it can set yourself up for disappointment. In the case of travelers to some destinations, this can lead to a letdown so severe they literally faint from the experience. Paris is one city where so many travelers (particularly those from Japan) have had this reaction that it’s known as … Read more
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in a place where nothing is where it should be. A place where there are outdated ipads offering touch screen controls for simple things. A TV remote control that needs to … Read more
Gathering the smartest minds in a profession together face to face for future-shifting conversations inspires hope. It is undeniably important.
This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more
There are many things these days that might make you want to scream out loud – but it’s not always easy to find a place to do it. Now, in a timely new campaign for Iceland tourism, you can send your most heartfelt scream to them and the Icelanders will release that scream in nature for … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his clients. His insights on the importance of crafting the anticipation of travel, AI-enhanced experiences, using video game design to create a dramatic arc for travel and the role of behavioral … Read more
Japanese Hotel Has First Round Of Robot Layoffs I first wrote about the Henna hotel, staffed entirely by robots, more than two years ago. It seems that the experimental property in Japan has discovered a hopeful truth: people sometimes prefer people. And so it may also be the first example in history of robots being … Read more
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse, who died in 2011 from alcohol poisoning at the age of 27, will “perform” some of her most popular songs in a concert accompanied by a live band, real backup … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
