08 2011 March
Characters Worth Celebrating
For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television...
Read Now28 2011 February
6 Marketing Lessons From A Hollywood Movie Producer
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that...
Read Now17 2011 January
What Samsung (And Others) Learned From Apple That Will Change Our Future
In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer...
Read Now01 2010 November
How Political Advertising Is Killing Marketing (And How To Fight Back)
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political...
Read Now27 2010 July
Discovery Channel Uses Social Networking To Freak You Out
I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now08 2009 October
Southwest vs. United: Why Authenticity Wins, Even In TV Advertising
Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages...
Read Now28 2009 September
Can Hulu Crack The Code On Social TV?
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...
Read Now