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Strategy & Planning

post thumbnail for Why The Myth Of The “Sold Out Show” Is Finally Dying

07 2019 January

Why The Myth Of The “Sold Out Show” Is Finally Dying

There was a time when people used to think the waiting list for season tickets to Redskins games took decades to clear. Then the team finally...

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post thumbnail for The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

13 2018 December

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...

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post thumbnail for How To Separate Meaningful Data From Quantified Bullshit

01 2018 October

How To Separate Meaningful Data From Quantified Bullshit

Last year I got my test results from the 23andMe genetic testing and found it to be fascinatingly useless. The numbers told me I was...

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post thumbnail for Why No Branding May Be The Next Marketing Trend

15 2018 September

Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...

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post thumbnail for Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

01 2018 September

Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....

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post thumbnail for Why Netflix Uses Taste Communities Instead of Demographics

12 2018 August

Why Netflix Uses Taste Communities Instead of Demographics

Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...

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post thumbnail for Victorinox and How To Use Powerfully Ordinary Videos For Marketing

10 2018 August

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...

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post thumbnail for Cadbury Is The First Brand To Get Banned From Advertising To Kids

09 2018 July

Cadbury Is The First Brand To Get Banned From Advertising To Kids

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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post thumbnail for How Libraries Might Save Humanity’s Soul (Or At Least Preserve It)

07 2017 September

How Libraries Might Save Humanity’s Soul (Or At Least Preserve It)

We expect libraries to maintain an archive of humanity’s best thinking, but what if a library decided to put so-called “pulp fiction” on the shelves?...

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post thumbnail for Why Leica Thinks Brand Transformation Is Overrated

06 2017 September

Why Leica Thinks Brand Transformation Is Overrated

I once heard a CEO describe the mentality of many new marketing executives as similar to a dog peeing on a fire hydrant: they are...

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post thumbnail for Are Millennials Really Killing Harley Davidson?

28 2017 August

Are Millennials Really Killing Harley Davidson?

Millennials are being blamed for the recent woes of casual dining restaurants like Buffalo Wild Wings and Applebees and even more established brands like Harley Davidson –...

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post thumbnail for IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

10 2017 August

IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...

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post thumbnail for Food Transparency and When Storytelling Can Backfire

01 2017 August

Food Transparency and When Storytelling Can Backfire

Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...

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