02 2007 January
The Metropolitan Opera's Big Marketing Experiment
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan...
Read Now29 2006 December
Top 7 Marketing Trends for 2007
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close,...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now20 2006 October
Dove's Evolution of Beauty Campaign Goes Viral on YouTube
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...
Read Now09 2006 October
Why Taco Bell is Getting Multicultural Marketing Wrong
Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the...
Read Now04 2006 October
Business 2.0 Unveils New Strategy: All Journalists Must Blog
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz At the extremely well attended M-Squared marketing...
Read Now29 2006 September
NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some...
Read Now22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
Read Now02 2006 August
Ritz Camera Puts Carmen Electra Behind the Lens
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...
Read Now19 2006 July
The Human Side of Search: Directories, Wikis and Networks
One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites. As Jerry grew his directory of sites into...
Read Now18 2006 July
The Human Side of Search: Taggregation
As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search...
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