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Strategy & Planning

post thumbnail for Flat Whites in DC: Why Thinking Outside Your Region Matters

09 2007 May

Flat Whites in DC: Why Thinking Outside Your Region Matters

There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a...

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post thumbnail for The ROI of Blogging: Share Your Top 5 Stories

21 2007 March

The ROI of Blogging: Share Your Top 5 Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend...

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post thumbnail for 5 Brilliant Marketing Ideas from SxSW

14 2007 March

5 Brilliant Marketing Ideas from SxSW

Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just...

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post thumbnail for A Recap of the PSFK Conference

07 2007 March

A Recap of the PSFK Conference

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...

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post thumbnail for Our (Packed) Event Calendar for March and April

02 2007 March

Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows,...

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post thumbnail for Canon And The Easiest Blog Marketing Opportunity Ever

28 2007 February

Canon And The Easiest Blog Marketing Opportunity Ever

Photography has been a passion of mine for a very long time.  When I was younger, I had considered having a career as a photojournalist,...

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post thumbnail for IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising

05 2007 February

IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising

The Superbowl is the real start to the new year for the advertising industry.  Just as the Chinese new year comes on a delay from...

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post thumbnail for The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising

01 2007 February

The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...

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post thumbnail for Mahindra Uses Blogs to Sell Tractors – Now What's Your Excuse?

01 2007 February

Mahindra Uses Blogs to Sell Tractors – Now What's Your Excuse?

For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to. ...

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post thumbnail for Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

22 2007 January

Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote...

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post thumbnail for The iPhone Controversy and Apple's Big Brand Challenge

11 2007 January

The iPhone Controversy and Apple's Big Brand Challenge

Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld.  It has been...

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post thumbnail for CES and Marketing in the Age of Control

08 2007 January

CES and Marketing in the Age of Control

Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on...

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post thumbnail for Social Media and the Enterprise: A Podcast Interview

04 2007 January

Social Media and the Enterprise: A Podcast Interview

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.  The topic was...

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