19 2011 January
A Guide To Geolocation & Geosocial Marketing In 2011
One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and...
Read Now27 2010 November
Small Business Saturday: Amex's Smartest Marketing Effort Yet
This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is...
Read Now31 2010 August
5 Ideas From A Global Journey Through Beer Marketing
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that...
Read Now04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now01 2010 July
FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...
Read Now04 2010 May
An Inside Look At Kodak's New Fairly Priced Ink Campaign
Sometimes you just have to love a marketing campaign that starts off with what many people might call an oxymoron. Fairly Priced Ink from Kodak...
Read Now24 2010 March
How To Salvage Your Brand On Facebook: Lessons For Nestle
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination...
Read Now10 2010 March
5 Ways To Make Your Business Easier To Recommend
This post is part of Make A Referral Week – an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now08 2009 December
Sealy Admits Reality: No One Gets 8 Hours Of Sleep
In the health communications world, there are some messages that you could call prevailing. Whether or not they are true, they are the ones that...
Read Now30 2009 November
5 Ways To Solve The Crisis Of Corporate Social Responsibility
It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
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