24 2014 March
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...
Read Now18 2014 March
How Cat Videos Are Killing Your Credibility
Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting...
Read Now10 2014 March
And The Best Marketing Strategy At SXSW Is … Kindness
As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now10 2013 December
4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...
Read Now06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now02 2013 October
How I Launched A Startup, Failed, Moved To Australia, Got Fired And Wrote A Best Seller
Someone asked me tonight what my “story” was – and I always wish for a better answer to that question. After all, I spend a...
Read Now01 2013 October
BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an...
Read Now26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now13 2013 August
How To Position A Product Like Don Draper
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...
Read Now28 2013 May
Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)
Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...
Read Now13 2013 May
Get A Free Copy Of My Newest eBook … Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success
I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you...
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