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Social Media Marketing

post thumbnail for Victorinox and How To Use Powerfully Ordinary Videos For Marketing

10 2018 August

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...

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post thumbnail for Can Hyperlocal Apps Actually Make Us Interact With Our Neighbors?

18 2018 July

Can Hyperlocal Apps Actually Make Us Interact With Our Neighbors?

The idea that neighbors might want the food you won’t eat might seem far fetched depending on where you live. Yet the hyperlocal food sharing app...

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post thumbnail for How Twitter Is Killing Our Culture (And Why We Probably Won’t Fix It)

08 2018 June

How Twitter Is Killing Our Culture (And Why We Probably Won’t Fix It)

Is Twitter useful anymore (or was it ever)? Most of us who have been on the platform for some time have likely experienced a downward...

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post thumbnail for Extinct Animal Zoos, Ungendered Baby Names And How To Save Social Media

09 2018 April

Extinct Animal Zoos, Ungendered Baby Names And How To Save Social Media

Social media is under attack and all of us are trying to figure out what to do about it. Should we use Facebook less like...

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post thumbnail for Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix

02 2018 April

Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix

This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who...

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post thumbnail for Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW

15 2018 March

Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW

I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...

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post thumbnail for Your Next Camera Will Retouch Your Pictures While You Take Them

08 2017 August

Your Next Camera Will Retouch Your Pictures While You Take Them

Starting with a set of 5,000 images that were retouched by five different photographers, Google and MIT built an algorithm that can automatically retouch a...

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post thumbnail for Food Transparency and When Storytelling Can Backfire

01 2017 August

Food Transparency and When Storytelling Can Backfire

Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...

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post thumbnail for Tinder’s Redesign Prioritizes Your Looks and Profile Photos

24 2017 July

Tinder’s Redesign Prioritizes Your Looks and Profile Photos

Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...

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post thumbnail for Instagram Launches Feature To Let Users Archive Embarrassing Photos

25 2017 June

Instagram Launches Feature To Let Users Archive Embarrassing Photos

This week Instagram quietly rolled out a feature to let users archive posts to hide them from the public. In a world where many users...

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post thumbnail for The Swiss Town That Banned Travelers Posting Photos On Social Media

21 2017 June

The Swiss Town That Banned Travelers Posting Photos On Social Media

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...

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post thumbnail for Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

20 2017 June

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...

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post thumbnail for Facebook Helps Make Politicians Care About You

19 2017 June

Facebook Helps Make Politicians Care About You

It is a sad reality of politics just how often politicians seem to cater to the loudest of their constituents. Making noise may not be...

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