08 2007 March
KLM Redefines How an Airline Can Use Social Networks
There is usually only one situation when travelling by air that warrants travellers banding together in a community. Unfortunately, it is usually when they unite...
Read Now05 2007 March
IdeaBar: Creationstorms
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set...
Read Now02 2007 March
Our (Packed) Event Calendar for March and April
It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast. And as everyone knows,...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now28 2007 February
Canon And The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist,...
Read Now23 2007 February
Learning from Blackberry's Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their...
Read Now22 2007 February
3 Big Reasons I'm Not An Apple Enthusiast
As a marketer, I should be in love with Apple. After all, I have an iPod and a Mac at home – and Apple’s marketing...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now19 2007 February
Blockbuster Poaches Netflix Customers with "President's Day Pardon"
Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize. Aside from technical innovation, they have...
Read Now14 2007 February
The Ultimate Social Network You Haven't Heard Of
Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question...
Read Now12 2007 February
10 Secrets of Successful Online Community
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event...
Read Now09 2007 February
Yahoo! Pipes Offers The Next Evolution of Marketing with RSS
RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed...
Read Now06 2007 February
The Future of Online Communities: A Panel and a Poll
This coming weekend, I will be moderating a panel during Community Next, a very interesting day long event focused on the evolution of online communities. ...
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