13 2007 August
What If Consumers Could Generate Ads They Want To See?
Last week I sent myself an email to generate a Google text ad. As any Gmail user knows, Google serves ads based on the text...
Read Now07 2007 August
How To Find Sites Faster Online Without Using Google
Google is great when you are searching for a single webpage or source of information. Many of my searches still fit that category – so...
Read Now06 2007 August
What Most Social Networks Do That People Hate …
I sign up for a lot of social networks. Part of my job involves reviewing new sites and knowing what is being launched and as...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now28 2007 June
MSNBC Skips Social News Trend, Focuses on Visual News
Standing out for your online news offering is rapidly becoming almost impossible for publishers. After all, as we each get smarter about using RSS feeds...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now26 2007 June
6 Useful Social Media Tools and Sites For Women
When it comes to social media tools, most are not gender specific. That’s a good thing, as it means they can be uniformly useful for...
Read Now19 2007 June
500 Things You Can Learn From A Supermodel
You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...
Read Now12 2007 June
The Complete Guide to Short Term Blogging
One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing...
Read Now28 2007 May
US Government Uses Blog Summit to Foster Discussion on Pandemic Flu
Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As...
Read Now23 2007 May
Intel Launches Chinese Language Technology Blog
Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments...
Read Now21 2007 May
6 Dream Features Of The Ideal Social Network For Your Family
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with...
Read Now17 2007 May
A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...
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