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post thumbnail for Guest Post: Five questions for social computing strategy

19 2007 November

Guest Post: Five questions for social computing strategy

  Can Paixano    Originally uploaded by Pete Kim. [Cross posting from Being Peter Kim] First off, thanks to Rohit for inviting me to guest...

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post thumbnail for The Great Recycling Myth and Your Marketing Data

06 2007 November

The Great Recycling Myth and Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize...

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post thumbnail for Lufthansa Proves Sweden Is Full of Gorgeous Blondes

29 2007 October

Lufthansa Proves Sweden Is Full of Gorgeous Blondes

Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. ...

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post thumbnail for A Recap of Ideas from Nielsen's CGM Summit 2007

25 2007 October

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...

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post thumbnail for 10 Truths of Marketing in a Web2.0 World

11 2007 October

10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote...

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post thumbnail for Influential Marketing Blog Featured in Wall Street Journal

25 2007 September

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday...

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post thumbnail for Casting Call: Your Chance to Speak at Ad:Tech NY

25 2007 September

Casting Call: Your Chance to Speak at Ad:Tech NY

One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences.  It is...

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post thumbnail for 8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

24 2007 September

8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has...

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post thumbnail for The Ogilvy Blogger Outreach Code of Ethics (Beta Version)

07 2007 September

The Ogilvy Blogger Outreach Code of Ethics (Beta Version)

One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR...

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post thumbnail for 5 Web2.0 Sites That Don't Forget About Usability

04 2007 September

5 Web2.0 Sites That Don't Forget About Usability

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability...

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post thumbnail for Why Everyone Hates To Love Technorati (But Does Anyway)

27 2007 August

Why Everyone Hates To Love Technorati (But Does Anyway)

For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning...

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post thumbnail for Add Your Votes To The New SxSW Panel Picker

22 2007 August

Add Your Votes To The New SxSW Panel Picker

For those who follow this blog, you know that I attend and speak at a lot of events.  Each has a different vibe and type...

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post thumbnail for How to Sell the Value of Social Media To Your Boss

21 2007 August

How to Sell the Value of Social Media To Your Boss

I don’t consider myself a blog envangelist.  My role is not to walk into every client’s office and tell them to start a blog.  For...

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