29 2007 November
Guest Post: Facebook Jumping the Shark
and of course Cory Doctorow in an Information Week article: Columnist Cory Doctorow describes how Facebook and other social networks have built-in self-destructs: They make...
Read Now25 2007 November
Guest Post: Is Word of Mouth a Discipline or Just a Channel?
by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including...
Read Now20 2007 November
Guest Post: Understanding blogging is about understanding community
By Mack Collier It’s happened to all of us. We’ll go a day without posting at our blog. Then before we know it the day...
Read Now19 2007 November
Guest Post: Five questions for social computing strategy
Can Paixano Originally uploaded by Pete Kim. [Cross posting from Being Peter Kim] First off, thanks to Rohit for inviting me to guest...
Read Now06 2007 November
The Great Recycling Myth and Your Marketing Data
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize...
Read Now29 2007 October
Lufthansa Proves Sweden Is Full of Gorgeous Blondes
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. ...
Read Now25 2007 October
A Recap of Ideas from Nielsen's CGM Summit 2007
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...
Read Now11 2007 October
10 Truths of Marketing in a Web2.0 World
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now25 2007 September
Casting Call: Your Chance to Speak at Ad:Tech NY
One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences. It is...
Read Now24 2007 September
8 Unique Reasons People Like Twitter (And Why Microblogging Matters)
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has...
Read Now07 2007 September
The Ogilvy Blogger Outreach Code of Ethics (Beta Version)
One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR...
Read Now04 2007 September
5 Web2.0 Sites That Don't Forget About Usability
Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability...
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