01 2007 July
One Hour No Power Campaign – And Other Ways to Save The World
I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find...
Read Now31 2007 May
The Greenest Sports Event on Earth
Yesterday during an afternoon session at the Corporate Climate Response event, Jack Groh, Environmental Manager at the NFL Environmental gave an engaging presentation about the...
Read Now28 2007 May
US Government Uses Blog Summit to Foster Discussion on Pandemic Flu
Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now17 2006 November
Using YouTube to Launch a Global Movement: The Story of Free Hugs
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on...
Read Now18 2006 October
The Dark Side of Social Media And 5 Ways to Avoid It
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the...
Read Now02 2006 October
IdeaBar: Mobile Marketing with Virtual Hugs
One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company...
Read Now29 2006 September
NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some...
Read Now22 2006 September
United Launches Online Coalition to Win New Beijing Route
In my inbox today, I recieved a plea from United to support their "Capital to Capital" initiative lobbying the US Department of Transportation to allow...
Read Now20 2006 September
The World's Biggest Short Film
For anyone who ever wanted to be listed on the closing credits of a film, your chance has arrived online. The 1 Second Film is...
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