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post thumbnail for How To Spot A Trend: 7 Social Media Trends That Matter In 2013

28 2012 November

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...

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post thumbnail for SBF: What’s Behind Your Curtain?

21 2012 September

SBF: What’s Behind Your Curtain?

Several weeks ago I saw a television special about television (no, that wasn’t a typo!). It was one of those programs where they look at...

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post thumbnail for How MindValley Is Building the Next TED (Only More Useful)

01 2012 March

How MindValley Is Building the Next TED (Only More Useful)

This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It...

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post thumbnail for What The Amish Paradox Can Teach You About Marketing

03 2012 February

What The Amish Paradox Can Teach You About Marketing

Last year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about....

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post thumbnail for The 4 Principles Of Delusional Economics

27 2012 January

The 4 Principles Of Delusional Economics

When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities....

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post thumbnail for How "HateSurfing" Can Help Your Small Business

20 2012 January

How "HateSurfing" Can Help Your Small Business

Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative...

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post thumbnail for How To Make Your Business Recyclable Instead Of Green

13 2012 January

How To Make Your Business Recyclable Instead Of Green

Despite how it might seem, this is not another post about how you can create a more “green” business. Being green is a great business...

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post thumbnail for The Captive Audience

16 2011 December

The Captive Audience

We spend a lot of time in marketing thinking about how we might engage our customers to pay attention to what we have to share....

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post thumbnail for 4 Easy Ways To Lose Money Partnering With Groupon

09 2011 December

4 Easy Ways To Lose Money Partnering With Groupon

Groupon has quickly become a lighting rod of debate among many small business owners. On the two sides of the issue about whether the service...

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post thumbnail for 3 Ways To Inspire Your Employees With Social Media

02 2011 December

3 Ways To Inspire Your Employees With Social Media

As the full swing of the summer is starting up, if you are in any sort of retail business – chances are you have had...

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post thumbnail for The Anchoring Principle

25 2011 November

The Anchoring Principle

On Black Friday, think about the most expensive product that you sell.  If you followed the advice of one particular behavioural economist named William Poundstone...

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post thumbnail for Human Sizing: Why Offering Less Is A Great Business Strategy

18 2011 November

Human Sizing: Why Offering Less Is A Great Business Strategy

One of the truths of many American chain restaurants is that they all offer a portion size that no normal person could possibly finish. In...

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post thumbnail for How To Benefit From A Corporate Master Brand

11 2011 November

How To Benefit From A Corporate Master Brand

The romantic way to think about an entrepreneur and a small business owner is as someone who has no real rules they need to follow....

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