
28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now
21 2012 September
SBF: What’s Behind Your Curtain?
Several weeks ago I saw a television special about television (no, that wasn’t a typo!). It was one of those programs where they look at...
Read Now01 2012 March
How MindValley Is Building the Next TED (Only More Useful)
This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It...
Read Now03 2012 February
What The Amish Paradox Can Teach You About Marketing
Last year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about....
Read Now27 2012 January
The 4 Principles Of Delusional Economics
When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities....
Read Now20 2012 January
How "HateSurfing" Can Help Your Small Business
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative...
Read Now13 2012 January
How To Make Your Business Recyclable Instead Of Green
Despite how it might seem, this is not another post about how you can create a more “green” business. Being green is a great business...
Read Now16 2011 December
The Captive Audience
We spend a lot of time in marketing thinking about how we might engage our customers to pay attention to what we have to share....
Read Now09 2011 December
4 Easy Ways To Lose Money Partnering With Groupon
Groupon has quickly become a lighting rod of debate among many small business owners. On the two sides of the issue about whether the service...
Read Now02 2011 December
3 Ways To Inspire Your Employees With Social Media
As the full swing of the summer is starting up, if you are in any sort of retail business – chances are you have had...
Read Now25 2011 November
The Anchoring Principle
On Black Friday, think about the most expensive product that you sell. If you followed the advice of one particular behavioural economist named William Poundstone...
Read Now18 2011 November
Human Sizing: Why Offering Less Is A Great Business Strategy
One of the truths of many American chain restaurants is that they all offer a portion size that no normal person could possibly finish. In...
Read Now11 2011 November
How To Benefit From A Corporate Master Brand
The romantic way to think about an entrepreneur and a small business owner is as someone who has no real rules they need to follow....
Read Now