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Reading Sci-Fi is the most beautiful way I know to imagine the consequences of the future instead of just hoping to see a picture of it. This interesting partnership between the XPRIZE and ANA Airlines asks 20 top writers to share their visions for the future and then opens up the dialogue to anyone to … Read more
This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease carrying mosquitos to a new Amazon Echo Virtual Stylist that will judge your new outfit. There is a new portable scanner that will test the pesticides in your fruit and … Read more
Nothing says the future quite like robots, and this week there were plenty of interesting stories of how robots are being used in important, curious, quirky and sometimes terrifying ways. From robots replacing advertising agencies to virtual home tours to an edible robot that could soon crawl through your insides, the stories this week touch … Read more
This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may … Read more
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an … Read more
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> For the past week, you’ve likely heard all about SXSW … Read more
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and … Read more
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing … Read more
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked. This year, … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
