07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now19 2010 January
Can Domino's Turn Around Their Cardboard Reputation?
What would you do if you surveyed your customers and they all said you suck? It may seem like a worst case scenario, but companies...
Read Now17 2009 November
6 Ways To Protect Your Brand With Social Media
Just about every week I see an article or have a conversation with a client about the potential risks of social media and how to...
Read Now17 2008 November
4 Ways Social Media Could Save The Arts
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now14 2008 July
The 4 Big Problems With Blog Metrics And How To Solve Them
Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is...
Read Now09 2008 June
Why Sprint's New Campaign Wins Only 50% Of Their Battle
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands...
Read Now27 2008 May
5 Great Marketing Blog Lists And What You Can Learn From Each One
As a marketing blogger with a fairly decent audience, I tend to make it onto a lot of marketing lists. And they are pretty popular...
Read Now19 2008 May
Get Your Name On The Back Cover Of PNI!
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked...
Read Now15 2008 May
Addictomatic Offers The Ultimate Ego Search
If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts...
Read Now14 2008 January
Inside the 5 Badges of the Conference Caste System
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with...
Read Now04 2007 December
Announcing The Ultimate Marketing Bookstore
Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site...
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