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post thumbnail for Google Rates your Password Strength

09 2006 May

Google Rates your Password Strength

Most of us have awful password etiquette, using the same easy-to-remember password across multiple sites, and only really choosing secure passwords when there is a...

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post thumbnail for Trust, Colbert and the State of Media

06 2006 May

Trust, Colbert and the State of Media

Do you trust the evening news or newspapers the same way your parents do?  The answer to this question is at the heart of the...

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post thumbnail for VW Uses "Double Marketing" to Position Brand

25 2006 April

VW Uses "Double Marketing" to Position Brand

For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits.  Does it taste great? ...

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post thumbnail for What's In Your Firefox?

07 2006 April

What's In Your Firefox?

I love Firefox.  From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...

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post thumbnail for Nike Survives Ill-fated JoinBode.com Effort

27 2006 February

Nike Survives Ill-fated JoinBode.com Effort

Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships.  Nike and Visa both learned this with...

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post thumbnail for Why I Read Blogs

22 2006 February

Why I Read Blogs

The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs.  In many...

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post thumbnail for The Super Bowl Best and Worst Ads

06 2006 February

The Super Bowl Best and Worst Ads

Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because...

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post thumbnail for Cool Sunday Sites: Typorganism, Instructables, and Listible

05 2006 February

Cool Sunday Sites: Typorganism, Instructables, and Listible

t.y.p.o.r.g.a.n.i.s.m – Site with a few very engaging interactive features, including a Minority Report-esque good news bad news panel and an ASCII-O-Matic to convert images...

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post thumbnail for Lessons on Timing from a Bridal Show

29 2006 January

Lessons on Timing from a Bridal Show

Today is the Washington Bridal Show – one of the DC area’s largest bridal shows.   You have to admire their weekend timing … the first...

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post thumbnail for Cool Sunday Sites: Fastr, Bad Design Kills, & Googlewhacking

29 2006 January

Cool Sunday Sites: Fastr, Bad Design Kills, & Googlewhacking

Fastr: A cool interactive game where you see a bunch of pictures randomly displayed from Flickr and have to guess the tag that relates to...

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post thumbnail for Something Smells Good at IAD

22 2006 January

Something Smells Good at IAD

In the baggage claim at Dulles Airport there are a few cafes selling the usual last minute snack fare.  At IAD, and most other airports,...

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post thumbnail for Intelligent TV and Online Communities

17 2006 January

Intelligent TV and Online Communities

There is a battle going on in the world of television.  On one side are the lovers of "intelligent" TV.  Shows like Lost, West Wing,...

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post thumbnail for Media Bias and the Redskins Bandwagon

12 2006 January

Media Bias and the Redskins Bandwagon

The Redskins are hot in DC this week.  Just about everyone who doesn’t already have a team allegiance is on the bandwagon now that they...

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