27 2006 June
The Carnival of Marketing – Call for Submissions
One of the more popular blogs on marketing and PR today is Media Orchard. Scott’s "Pick of the Orchard" are very useful daily posts on...
Read Now26 2006 June
Marktd and New PR Offer Digg for Marketing and PR People
Digg.com is a great resource for client research. For all of our tech clients, it’s a useful site to keep track of the most popular...
Read Now14 2006 June
The Next Phase of Travel Marketing
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other...
Read Now01 2006 May
How Marketing Saved Civilization
Any author (or blogger) will tell you that titles matter. The name is frequently what draws people in to read a post, or buy a...
Read Now28 2006 April
Yet Another Boeing Opportunity
One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing. More than just liking his approach to the...
Read Now19 2006 April
Hilton Promotes a Better World, Starwood Promotes Better Style
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each...
Read Now13 2006 April
21st Century Recruiting and Jobseeking
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would...
Read Now05 2006 April
5 Signs Your Viral Marketing May Flop
In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion...
Read Now21 2006 March
Are Domain Names the Next Tagging Phenomenon?
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big...
Read Now18 2006 March
Boeing Uses Blog to Counter Airbus Marketing
A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to...
Read Now16 2006 March
7 Tips on Pitching Bloggers
This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many...
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
Read Now07 2006 March
New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing...
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