24 2011 January
How Entrepreneurial Journalism Will Change Our World
Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think...
Read Now12 2009 October
9 Fatal Flaws of Doing PR With Social Media: Exclusive Webinar!
When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now22 2009 January
What Journalists Should Know About PR People
Yesterday I wrote a post about what all PR people should know about journalists. One of the most frequent comments to that post was a...
Read Now21 2009 January
What All PR People Should Know About Journalists
There was a movie released several years ago where Mel Gibson played a character that was struck by lightning and all of a sudden was...
Read Now06 2009 January
The Rise Of The Shadow Media
Several weeks ago, BusinessWeek columnist Jon Fine shared a term in one of his predictions for 2009 that was intriguing because of how it describes...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now09 2008 September
The Recycled News Effect: United Declares Bankruptcy … Again
News doesn’t really go away ever, it just gets pushed further down search results. If you had to single out one of the greatest impacts...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now07 2008 August
PRWeek Blog Competition And 4 Reasons I Love AND Hate PR
My blog was recently chosen among 32 top blogs in the PR profession to be part of the PRWeek Blog Competition. Before I tell you...
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