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Personality Marketing

post thumbnail for Dancing With The Stars: Personality Marketing In Disguise?

23 2008 September

Dancing With The Stars: Personality Marketing In Disguise?

I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting...

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post thumbnail for A Law Firm With Personality?

10 2008 September

A Law Firm With Personality?

In this month’s Fast Company, there is an interesting profile of a law firm from LA called Quinn Emanuel Urquhart Oliver & Hedges which is...

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post thumbnail for The Great #080808 Beijing Olympic Twitter Campaign Catches Fire

08 2008 August

The Great #080808 Beijing Olympic Twitter Campaign Catches Fire

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...

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post thumbnail for The Rise of "Egommunication"

21 2008 July

The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet...

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post thumbnail for Introducing the Nametag 2.0 …

15 2008 July

Introducing the Nametag 2.0 …

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event...

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post thumbnail for Lenovo Extends The Olympic Experience With 100 Athlete Blogs

08 2008 July

Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...

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post thumbnail for Speaking To A Room Full Of Speakers at BlogPotomac

13 2008 June

Speaking To A Room Full Of Speakers at BlogPotomac

Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC...

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post thumbnail for Innocent Drinks Introduces Their First "Annual Grown Up Meeting"

28 2008 April

Innocent Drinks Introduces Their First "Annual Grown Up Meeting"

One of my favourite examples of a brand with personality is Innocent Drinks, the smoothie maker from the UK that has built their business out...

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post thumbnail for Be Part Of The Personality Not Included Book Launch On March 28th

25 2008 March

Be Part Of The Personality Not Included Book Launch On March 28th

There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked...

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post thumbnail for Announcing The Ultimate Marketing Bookstore

04 2007 December

Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site...

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post thumbnail for Guest Post: Virgin America safety video is worth watching

28 2007 November

Guest Post: Virgin America safety video is worth watching

Congrats to Rohit on the new addition here’s my humble addition to his guest post collection. This is a cross posting from experiencecurve so I...

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post thumbnail for The Best Marketing Book You've Never Read

16 2007 October

The Best Marketing Book You've Never Read

One day I am going to write a screenplay.  I used to write plays, but to finally write a screenplay and try to sell it...

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post thumbnail for Behind the Pages Of My Upcoming Book: Personality Not Included

01 2007 October

Behind the Pages Of My Upcoming Book: Personality Not Included

UPDATE: The book is out! See www.personalitynotincluded.com for details on the book. Since announcing some time ago that I will be writing my first marketing...

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