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Non-Obvious Strategy

post thumbnail for Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

20 2017 June

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...

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post thumbnail for Love IKEA? Now Your House Can Smell Like It

06 2017 June

Love IKEA? Now Your House Can Smell Like It

What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent...

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post thumbnail for How To Build Trust In An Era Of Desperate Truth Seeking Consumers

24 2017 February

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for 4 Stories That Explain The US Election (No Matter Who You Hate) & Other Non-Obvious Insights

04 2016 November

4 Stories That Explain The US Election (No Matter Who You Hate) & Other Non-Obvious Insights

It was a big night in America last night as the Chicago Cubs finally won the World Series, but the lead article this week is...

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post thumbnail for Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

12 2016 February

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...

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