
18 2020 July
5 Ways To Conquer Zoom Fatigue
We are tired of Zoom. It’s not just Zoom, but the idea of being on video all day that is straining our relationship with the...
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19 2020 June
What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222
This week’s stories include the reimagining of some racist logos from the past, the emerging field of digital nutrition, the dangers of Facebook Groups and...
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12 2020 June
The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221
To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that...
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26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
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09 2019 September
Why Trend Predictions Suck (And How To Fix Them)
The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That...
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12 2019 July
6 Marketing Lessons From Ed Sheeran
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...
Read Now26 2019 June
How Travel Inspires Better Thinking
It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his...
Read Now13 2019 June
6 Stories To Make You Rethink What You Think
It’s not easy to rethink what you already know. Yet my curated stories this week reminded me of how important it is for all of...
Read Now04 2019 April
The One Reason So Many Brand Pranks On April Fools Day Failed This Year
Why do some branded April Fools Day jokes work while others fall flat?
Read Now15 2018 September
Why No Branding May Be The Next Marketing Trend
Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...
Read Now01 2018 September
Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....
Read Now28 2018 August
The Loneliness Industry and the World’s Saddest Product
About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer...
Read Now10 2018 August
Victorinox and How To Use Powerfully Ordinary Videos For Marketing
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...
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