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Calling Fox News fake is a common theme among the people in my social media circles, but I have long been curious about their reporting and why so many people seem so deeply influenced by it. I’m a frequent reader of their stories and consistently have it as part of my overall media diet even … Read more
We are tired of Zoom. It’s not just Zoom, but the idea of being on video all day that is straining our relationship with the same video technology that once seemed like it might offer us a salvation from the isolation of working remotely. The fatigue is predictable, and growing. There are also some several … Read more
This week’s stories include the reimagining of some racist logos from the past, the emerging field of digital nutrition, the dangers of Facebook Groups and what the popularity of boxed mac & cheese can teach us about disruption today and what it may mean for our long-term future. For longtime readers of this email, I … Read more
To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that we often hear described as “fake news,” but the real issue may be what we call “news” in the first place. Read this story and all the others from my … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That Will Change The Future.” The first trend on the list was “Mobile Usage Will Continue To Rise.” That was the moment when I understood deeply why so many people mistrust … Read more
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the … Read more
It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his clients. His insights on the importance of crafting the anticipation of travel, AI-enhanced experiences, using video game design to create a dramatic arc for travel and the role of behavioral … Read more
It’s not easy to rethink what you already know. Yet my curated stories this week reminded me of how important it is for all of us to question our current assumptions, as I did myself on everything from plastic bags always being bad (maybe they aren’t) to whether we should even have the expectation of … Read more
Why do some branded April Fools Day jokes work while others fall flat?
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
