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Non-Obvious Strategy

post thumbnail for 5 Ways To Conquer Zoom Fatigue

18 2020 July

5 Ways To Conquer Zoom Fatigue

We are tired of Zoom. It’s not just Zoom, but the idea of being on video all day that is straining our relationship with the...

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post thumbnail for What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222

19 2020 June

What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222

This week’s stories include the reimagining of some racist logos from the past, the emerging field of digital nutrition, the dangers of Facebook Groups and...

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post thumbnail for The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221

12 2020 June

The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221

To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for Why Trend Predictions Suck (And How To Fix Them)

09 2019 September

Why Trend Predictions Suck (And How To Fix Them)

The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That...

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post thumbnail for 6 Marketing Lessons From Ed Sheeran

12 2019 July

6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...

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post thumbnail for How Travel Inspires Better Thinking

26 2019 June

How Travel Inspires Better Thinking

It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his...

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post thumbnail for 6 Stories To Make You Rethink What You Think

13 2019 June

6 Stories To Make You Rethink What You Think

It’s not easy to rethink what you already know. Yet my curated stories this week reminded me of how important it is for all of...

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post thumbnail for The One Reason So Many Brand Pranks On April Fools Day Failed This Year

04 2019 April

The One Reason So Many Brand Pranks On April Fools Day Failed This Year

Why do some branded April Fools Day jokes work while others fall flat?

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post thumbnail for Why No Branding May Be The Next Marketing Trend

15 2018 September

Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...

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post thumbnail for Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

01 2018 September

Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....

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post thumbnail for The Loneliness Industry and the World’s Saddest Product

28 2018 August

The Loneliness Industry and the World’s Saddest Product

About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer...

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post thumbnail for Victorinox and How To Use Powerfully Ordinary Videos For Marketing

10 2018 August

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...

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