03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now19 2011 September
The South Asian Entertainment & Media Movement
I have always had a mixed relationship with Apu. The long standing joke in many South Asian communities was that he was really our first...
Read Now26 2011 July
Toyota Venza Reminds Us Of The Dangers Of Evangelism
If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this:...
Read Now14 2011 June
How Australia Uses Social Media To Celebrate Immigrant Experiences
Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20...
Read Now20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now28 2008 January
Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead...
Read Now15 2007 October
Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now18 2007 April
The Indian Film Festival, Permanence and the Internet
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked...
Read Now09 2007 April
Making "Fusion" a Greater Part of Your Marketing
Believe it or not, there are many people who don’t know what a mashup is. If you ask those same people about what "fusion" means,...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now