09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now07 2007 July
Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now14 2007 June
Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with...
Read Now18 2007 April
The Indian Film Festival, Permanence and the Internet
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked...
Read Now02 2007 March
Our (Packed) Event Calendar for March and April
It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast. And as everyone knows,...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now19 2007 February
Blockbuster Poaches Netflix Customers with "President's Day Pardon"
Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize. Aside from technical innovation, they have...
Read Now14 2007 February
The Ultimate Social Network You Haven't Heard Of
Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question...
Read Now01 2007 February
The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...
Read Now29 2007 January
IdeaBar: "Beaconvertising" And New Social Media Phones
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the...
Read Now16 2007 January
R-E-S-P-E-C-T: The Secret of Success for "24"
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season...
Read Now08 2007 January
CES and Marketing in the Age of Control
Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on...
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