17 2007 May
A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...
Read Now07 2007 May
How to Completely Screw Up Interactive Media Planning
In my years of working at marketing agencies (both advertising and PR), I have had the chance to do my fair share of interactive media...
Read Now23 2007 April
A Few Non-boring Ways to Use Twitter For Marketing
Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails...
Read Now13 2007 April
Finding Social Search at SES NY 07
I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It...
Read Now02 2007 March
Our (Packed) Event Calendar for March and April
It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast. And as everyone knows,...
Read Now28 2007 February
Canon And The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist,...
Read Now14 2007 February
The Ultimate Social Network You Haven't Heard Of
Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question...
Read Now05 2007 February
IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from...
Read Now01 2007 February
The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...
Read Now29 2007 January
IdeaBar: "Beaconvertising" And New Social Media Phones
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the...
Read Now26 2007 January
Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewives This Sunday
In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking). For those who know...
Read Now11 2007 January
The iPhone Controversy and Apple's Big Brand Challenge
Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld. It has been...
Read Now08 2007 January
CES and Marketing in the Age of Control
Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on...
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