25 2007 October
A Recap of Ideas from Nielsen's CGM Summit 2007
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...
Read Now22 2007 October
7 Lessons On How To Be a Great Client
I’ve spent a lot of years working in marketing agencies and the one thing you learn with that kind of background is how to build...
Read Now11 2007 October
10 Truths of Marketing in a Web2.0 World
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now11 2007 September
IdeaBar: Still Seeking The Great Semacode Marketing Idea
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an...
Read Now14 2007 August
Tapping Dayparting For More Than Online Ads
Last week I took the Metro at 7am to get to work for an early meeting. Looking around at the crowd on the train at...
Read Now13 2007 August
What If Consumers Could Generate Ads They Want To See?
Last week I sent myself an email to generate a Google text ad. As any Gmail user knows, Google serves ads based on the text...
Read Now02 2007 July
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now19 2007 June
500 Things You Can Learn From A Supermodel
You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...
Read Now14 2007 June
Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with...
Read Now30 2007 May
Newsflash for Ask.com: The Algorithm is Dying
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making...
Read Now25 2007 May
Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...
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