08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now21 2008 July
The Rise of "Egommunication"
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now03 2008 April
Inside Lenovo's Olympic Blogging Program
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write...
Read Now04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
Read Now04 2007 December
Announcing The Ultimate Marketing Bookstore
Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site...
Read Now25 2007 November
Guest Post: Is Word of Mouth a Discipline or Just a Channel?
by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including...
Read Now25 2007 October
A Recap of Ideas from Nielsen's CGM Summit 2007
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...
Read Now03 2007 October
Thinking Outside the Demographic – Why Customer Passion Matters More
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now17 2007 September
Three Simple Words And Three Sites Every Marketer Should Read
There are a lot of resources out there for marketers. We read books and blog posts and articles and magazines and podcasts and video blogs...
Read Now11 2007 September
IdeaBar: Still Seeking The Great Semacode Marketing Idea
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an...
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