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post thumbnail for Nike Survives Ill-fated JoinBode.com Effort

27 2006 February

Nike Survives Ill-fated JoinBode.com Effort

Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships.  Nike and Visa both learned this with...

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post thumbnail for The Super Bowl Best and Worst Ads

06 2006 February

The Super Bowl Best and Worst Ads

Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because...

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post thumbnail for The New US Airways Missed WOM Opportunity

03 2006 January

The New US Airways Missed WOM Opportunity

As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...

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post thumbnail for Sun Tries to Make Servers Sexy

11 2005 November

Sun Tries to Make Servers Sexy

A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and...

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post thumbnail for Email Marketing Needs to Get Back to Basics

13 2005 October

Email Marketing Needs to Get Back to Basics

Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage.  As a consumer, I went to the Room...

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post thumbnail for Fear Marketing

28 2005 September

Fear Marketing

In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...

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post thumbnail for Chrysler's Firehouse: Corporate Blog Gone Wrong

19 2005 September

Chrysler's Firehouse: Corporate Blog Gone Wrong

Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide...

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post thumbnail for Lessons from Dumb Spokesperson Campaigns

18 2005 August

Lessons from Dumb Spokesperson Campaigns

In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive...

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post thumbnail for One DM Firm that should Stay Offline

08 2005 July

One DM Firm that should Stay Offline

I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate.  Intrigued at how I made it...

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