04 2023 July
Extreme Pride in Being American Remains Near Record Low
A new Gallup poll released just in time for the 4th of July leads with the eye-catching headline that extreme pride in being American is at...
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10 2022 October
California DMV Approves Usage of Pointless Digital License Plates
The problem is, this license plate doesn’t do any of the things that drivers would actually want from a digital plate. Like changing my plate number to ...
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16 2017 June
Apple Imagines Destroying The World At WWDC
During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to...
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01 2014 April
The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real
The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...
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05 2013 July
Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing
Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings...
Read Now12 2012 January
5 Reasons All The Hype About .anything Domain Names Is Like Y2K
The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening...
Read Now28 2011 November
The Best & Worst Marketing From BlackFriday + CyberMonday
The fact that most retailers use the term "doorbuster" to describe their best deals from this weekend should tell you everything you need to know...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now09 2007 August
Can Anyone Solve This Ticketmaster Riddle?
I am a passionate hater of Ticketmaster.com. Paying a surcharge to a site whose main purpose it is to make it difficult for me to...
Read Now14 2007 June
Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with...
Read Now30 2007 May
Newsflash for Ask.com: The Algorithm is Dying
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making...
Read Now23 2007 February
Learning from Blackberry's Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their...
Read Now12 2007 January
Airport Security Bins and 10 Other Spots We Need Advertising
Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport. Despite fears that...
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