As Featured In:
Webby
AdAge
HBR
WSJ
For years, people have been worried about what will happen if humans start to worship AI and technology. The opposite question is one we rarely ask. What happens when AI worships us? In some cases, that dynamic is already leading to some concerning cases where people form deeper bonds with technology that adores them and … Read more
Kanye West agreed to do a sit-down interview with talk show host Piers Morgan. It didn’t go well. Initially I watched the full 17-minute video, so you don’t have to. I’m not usually in the habit of watching disasters unfold. This one might actually be worth watching. Let me tell you why … There is … Read more
Tesla owners are disguising their cars as a sign of resistance. There are plenty of YouTube videos with tips on how to hide the evidence that you’re driving a Tesla. Others are putting bumper stickers explaining that: “I bought this before Elon went crazy.” People are selling or otherwise getting rid of their Teslas if they can … Read more
Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind box release of a limited edition figurine … otherwise known as an art toy. In case you’re not familiar, these figurines are collectibles that allow customers to “express creativity, find joy … Read more
Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution and fulfillment for them as consumers can buy their products on Amazon without ever knowing they are a third-party seller. Orders still arrive in 1-2 days and consumers are happy. … Read more
Most of us know that reality TV is often heavily scripted and edited to tell an intentionally melodramatic story. Usually the on-screen participants have little to no control over how they are portrayed. The Kardashians have always been different. The family has frequently been criticized for having little talent and only being famous for being … Read more
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes bad as this “influencer vs influencer” article outlines from the NY Times. After experiencing frustration and a dip in her affiliate Amazon sales due (allegedly) to similar content from another influencer … Read more
In 2013 the inventor of a viral gaming app did the unthinkable. His name was Dong Nguyen, and he was the developer who created the popular game Flappy Bird. The game had taken over culture in a matter of months and was quickly getting attention for extensions like a movie, tv series and plenty more. … Read more
If you are a certain age, you might remember Milli Vanilli. I still have a cassette tape of their album that I could have resold for the same price I probably bought it for … since it was officially recalled. Back at the time, that fact alone made me want to keep it. In case … Read more
The biggest news story of the past week was certainly the assassination attempt on former President Trump’s life and almost immediately in the aftermath of the shooting there were plenty of theories about what had happened and who was behind it. The media dutifully reported on all of it, from conspiracy theories to early guesses … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
