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Earlier this week, I spent several hours at the World Business Forum held in Radio City Music Hall in NY. The event drew more than 4000 attendees from over 60 different countries. By any measure, it is easily one of the largest business conferences in the world. Listening to powerful speakers like Jack Welch, Al … Read more
Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0 (watch the livestream archive online). The panelists featured several visionary minds and leading thinkings in the world of Government 2.0, including: - Alex Howard, O’Reilly Media - Gwynne Kostin, U.S. General Services … Read more
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In … Read more
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it’s a good time to try and look for some lessons from … Read more
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up a carousel projector to show lots of little negatives encased in small cardboard frames to unwilling family and friends. If you are under a certain age, you probably won't know … Read more
Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been a fan of this concept since the first one back in 2007 when my contribution was a post about “7 tips on eating differently to impact climate change.” This year … Read more
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business. … Read more
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect, … Read more
As the US continues to struggle with how the healthcare system needs to be reformed, it was interesting to spend a week focused on Sweden in my Global Communications class this week as it presents an interesting opposite. The country has a high degree of nationalized services, which citizens of Sweden pay handsomely for with … Read more
This week is the first of six straight weeks where a class I am teaching on Global Communications at Georgetown University will be focused on a particular region of the world. This week’s region is Russia and they have just completed one blog post each about what they learned on the region. As part of … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
