31 2025 July
The Perfect Sandwich Making Guide (and Why People Ignore Press Releases)
This is a press release I just read which got me thinking: Kroger Crafts the Perfect Sandwich Making Guide The release included a powerful reminder from...
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24 2025 July
The Coming GLP-1 Buying Shift That’s Causing Brands to Panic
The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...
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19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
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28 2025 May
The Coffee Shop That Accepts Gossip and Rumors as Payment
Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far....
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07 2025 May
Virginia State Exposes What It Costs to Be in the Michelin Guide
The upcoming Michelin Southern Restaurant Guide will be missing locations from one state this year: Virginia. Rather than paying the $360,000 “partnership fee,” the state’s tourism...
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05 2025 May
The Dangerous Stupidity of “Doing Your Own Research”
In a recent interview, Health Secretary Robert F. Kennedy Jr. suggested that parents of newborn babies should do their own research before vaccinating their babies. Here’s the...
Read Now28 2025 April
Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle
Claiming that a product is the world’s most ___________ is the most common marketing gateway to empty hyperbole that is sure to inspire plenty of...
Read Now11 2025 April
How “Chrono-Nutrition” Could Use Metabolism Science to Change When We Eat Anything
If there is an optimal time to eat a particular type of food, then there are suboptimal times to have it too. The problem is,...
Read Now05 2025 February
The Age of the AI Chatbot Salesperson Might Have an Unintended Side Effect
Training an employee to do upselling (and be good at it) is notoriously difficult. When it’s done right, it can drive significant revenue for many...
Read Now09 2024 December
The Truth About Food Deserts and How the Solution to Fix Them Already Exists
A food desert is defined as “a geographic area where residents’ access to affordable, healthy food options (especially fresh fruits and vegetables) is restricted or nonexistent due...
Read Now28 2024 November
A Major Reinvention of Food Policy May Be Coming. Is That Good News?
Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been...
Read Now15 2024 November
Michelin-Starred Chef Discusses the Art of Plating
Anytime I have the opportunity to dine at a nicer restaurant, there is always someone immediately pulling out their phone to take a photo of...
Read Now06 2024 November
Why Are Baseball Players Always Eating Something?
I watched a baseball game last night for the first time in a year. I know that exactly because the last time I sat through...
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