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Anytime I have the opportunity to dine at a nicer restaurant, there is always someone immediately pulling out their phone to take a photo of the food when it arrives. Taking pictures of beautifully plated food is the ultimate pointless exercise many of us do anyway. Unless you’re a food or culture influencer, you’re probably … Read more
I watched a baseball game last night for the first time in a year. I know that exactly because the last time I sat through a game was the final game of the World Series last year. Ok, it wasn’t actually the whole game … just from the fifth or so inning onwards. The truth … Read more
Alchemist restaurant in Copenhagen is the creation of famous Danish chef Rasmus Munk. Like many similarly exclusive Michelin-star worthy dining experiences, there’s a 10,000-person waiting list for a spot at Alchemist and the meal itself will run you $800 per person for 40+ inventive courses. What’s different about this experience is just how committed he … Read more
The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led company … to enhance its omni-channel capabilities.” At the same time, the company has promised to retain agreements with independent sales consultants, who “remain a core part of the company’s … Read more
Kantor has a new research summary out about their latest insights into the future of alcohol and there are some surprising takeaways. The report starts with the growing trend of the “sober curious” and explores the popularity of zero-proof drinks as part of a “lifestyle choice” to avoid alcohol. This alcohol-free shift has been causing a lot … Read more
Lobster is considered a luxury food today, with high prices to prove it, but it wasn’t always this way. Lobster was once cheap and plentiful, and seen as a poor man’s food. Its evolution to our tables and its prestige are largely thanks to the combined efforts of chefs and marketers. Today there is a large … Read more
Last year when Henry and I were writing The Future Normal, we wrote about a trend we named Unnaturally Better and profiled Solar Foods, a company that had created a protein called Solein synthesized from carbon dioxide. Literally food from air. This week, I came across another story of a similar company called Savor that can create fats from air … Read more
This July, children aged 5-12 years old in some regions can sign up for a summer camp experience to go behind the scenes at a Chick-fil-A restaurant to see how the food is made and how operations work. It’s been predictably popular among young fans of the brand and the few locations where it is offered are … Read more
In 1967, food ads of the time began promoting “the greatest invention since the napkin.” Riding the wave of Italian-inspired convenience foods, that game-changing new product was a new spaghetti you could eat with a spoon which hit the markets with a perfectly descriptive brand name: SpaghettiOs. The canned product was a hit, quickly becoming a … Read more
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know is that for most of that time, coming in at a close third place was Dr. Pepper … until now. This year for the first time, the brand inched out … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
